Sales Development Programs

Advancing the Sales Core

In sports, championships aren't usually won by magnificent extraordinary moves delivered by genius players, but rather by a disciplined high-level delivery of basic behaviors at a team level. Even in the era of AI and fast digitalization of the sales function, some skills are here to stay as a crucial point of differentiation. These skills include:

  • Deep understanding of customer's needs
  • Developing the Customer Empathy Map
  • Active Listening
  • Asking powerful questions
  • Defining your USP
  • Presenting with Impact
  • Handling Objections

This tailor-made training that includes examples from your industry will help your salespeople go back to basics and deliver them on a high level.


Strategic Key Account Management

Every KAM know that there's a huge difference between selling and successful mid- and long-term Key Account Management. Purpose of this training is to help your team develop the mindset and skills for Key Acccount Management that will generate value for both you and your KA. During the training, participants work on a real Key Account plan, developing mindset and skills needed to deliver the plan. Our trainers with a successful track-record in developing global Key Accounts will help:

  • Key Account Manager mindset
  • Working on the Key Account Framework
  • Understanding your KA's business and procurement strategy and fitting your business into it
  • Customer's Business Overview
  • Competition Overview
  • Stakeholder Mapping & Management
  • Developing a real Key Account plan (short-, mid- and long-term)


B2B Digital Sales Academy

This modern program is designed for B2B sellers who want to increase their prospecting success rate by using LinkedIN, LinkedIN Sales Navigator and sales video platforms. If you want to avoid spamming potential customers and sending generic „cold“ messages, this program will help you improve your prospecting process. The program connects the mindset of Sales Core with possiblities of digital platforms while we work on connecting you to your real-life potential customers.

  • Using LinkedIN and LN Sales Navigator for finding prospects
  • Finding relevant info on the account and person
  • Crafting a powerful message that responds to customer's needs
  • Using sales videos for delivering targeted messages